We know that these are unprecedented times in the history and that COVID-19 is strongly impacting all of our businesses. This is affecting the way we plan and enjoy our trips.
Right now, we must fight the uncertainty that many of us have when we book a trip. It is essential that we are able to adapt ourselves to any changes that may occur and that we always try to make it easy for our travelers to book.
✍ We propose 9 strategies that will help you increase your reservations on Booking.com this summer
Early booker: Offers for early bookings
Last minute: Offers for last minute reservations
Mobile rate: Mobile rates
Flexible 1 Day: Make your cancellation policy more flexible
Allow children: Allows stays with children
Partner standard phrases COVID: List of COVID preventive measures
Health and hygiene measures: Safety and cleaning measures
Genius Partner Programme
Preferred Partner Programme
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Early booker: Offers for early bookings
Make reservations in advance. Early Booking Deals can boost your bookings and help you to receive a secure revenue. They can offer you extra visibility for Booking.com customers.
In addition, Early Booking Offers help to reduce cancellations because clients are committed to a stay at a competitive price.
Last minute: Offers for last minute reservations
Create last-minute promotions to attract travelers who wait until the last minute to decide their getaway and ensure that the destination is safe
Mobile rate: Mobile rates
With the gradual increase in local demand on the Booking.com website, 74% of
bookings will come from mobile. It is suggested to add a mobile rate to your accommodation to increase your visibility among these clients, who usually book at the last minute.
Flexible 1 day: Make your cancellation policy more flexible
Offer flexibility to customers with a flexible rate. In these times of uncertainty due to the coronavirus (COVID-19), people who travel want more flexibility. Booking.com makes it easy for travelers to find accommodations that allow free cancellation for longer. In this way you can convert your flexible rate plans to "Flexible 1 day" will help you attract reservations from any existing demand.
👉 Activate it in my ad -> access "Rate plan optimization" -> select the rate you want
Allow children: Allows stays with children
Increase visibility among families, you just have to update your conditions and admit stays with children. Booking.com search results: you can make your accommodation appear to families on Booking.com by allowing stays with children.
Partner standard phrases COVID: List of COVID preventive measures
Show potential customers what preventive measures you have taken for the
Coronavirus (COVID-19). These measurements will be displayed in a banner on your accommodation's page on Booking.com, as well as in the "To note" section.
Health and hygiene measures: Safety and cleaning measures
You can add additional hygiene, social distancing, and food safety information to your ad to reassure travelers and give them confidence to book.
Genius Partner Programme
Genius is a marketing tool that will increase your visibility and will put you in touch with Booking.com's most valuable customers. These clients travel more often, stay longer, and spend more per night than most average number of clients These properties generate an average of 17% more income than others. 👍
Preferred Partner Programme
The Preferred Accommodations program is focused on increasing your visibility in
Booking.com search results, increasing visits to your ad by up to 60%. This opportunity is only available to the top 30% of performing hosts. We hope this is your case. 😉